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Become a recognised Real Developer. Win more deals.

Becoming an accredited Real Developer provides SME firms with the added credibility to make their approaches stand out while boosting their profile and quality connections.

The half-year intake for H2 2022 is now open until 24th June 2022

In 2021, 50 SME firms
were accredited,
promoted and referred

Organised by award-winning SME consultancy TrustedLand, and led by Chief Executive Alex Harrington-Griffin, Real Developer gives experienced SME developers a wholly unique opportunity to standout beyond competition, adding credibility to their approaches and drawing opportunity to their business.

Firms meeting the required criteria are given access to tools, collateral, people, land, and advice reserved only for Real Developers. The benefits of accreditation are broken down into four key focuses.

Four REAL benefits of
becoming a Real Developer

For under £75 + Vat per month, we give experienced, genuine SME property developers a boost in key four areas.

Win more deals

Stand out in your vendor letters, site bids, agent emails investment proposals with Real Developer certification and branding. With no barriers to entry, any amateur developer can bid against you – give your stakeholder confidence in your ability above others to get great deals done.

From hoarding to email signature, bids to business cards, each year up to 100 Real Developers have a unique advantage in winning more deals over the competition.

Real Developers are also provided with neutral content, from Build Cost Reports to Land Selling Checklists, to help strengthen their negotiation positions and reinforce their bid terms.

Attract more land and investment

From the Real Developer Index (see 2021 version) to your Quarterly Land Requirement Guide, Real Developers are showcased above and beyond the market. For a third year, accredited firms will be introduced via direct sends, events, media coverage, articles, interviews to people that matter in SME development.

Organisers TrustedLand’s unique land matching data has created dozens of land introductions in 2021, and is only growing, thanks to the popularity of TrustedBid amongst it’s land partners and vendors. From 4 New Build houses in Windsor to 9 New Build apartments in Croydon, 3-acres of allocated greenfield land in Kings Langley to 324 units in Reading, TrustedLand have facilitated a range of deal opportunities since 2017. also attracts several thousands visitors a year searching for property developers, giving Real Developers vital visibility when it matters, and the chance to attract direct land introduction and investment enquiries.

Gain strategic advantages and relationships

From the late Tony Pidgley CBE to Power List Number 1 Nick Leslau, Robert Jenrick to Tom Bloxham, Real Developers are invited to spend time with industry leading figures via virtual and live private meetings. Previous cohorts have spent valuable time with Homes England, Barratt Homes, Fiera Capital, and Estates Gazette to name just a few.

The Real Developers organisers have hosted over 350 hours of exclusive events for SME Developers since 2017, not only bringing valuable advice and ideas to the table, but facilitating relationships and collaboration between established developers, with multiple success stories to date.

Quarterly networking events amongst established land sourcers, agents and investors allows for new connection to sources of growth.

Exclusive access tools, collateral and data

Real Developers will receive a minimum of 20% reduction on available rates for top property development technology from our 2022 Proptech Panel.

Enjoy special discounts, content and coverage from our partners (LandInsight, Fonn, Buildington) for the whole year of accreditation

Expect regular promotional introductions for complimentary trials and event access from these partners and more, exclusively for Real Developers

Meet our Proptech Panel Partners for 2022

The half-year intake for H2 2022 is now open until 24th June 2022

Why become a Real Developer?
Let the 2021 firms tell you

Key materials and promotional
avenues for Real Developers

Real Developer Icon & Certification. For your personal use and collateral.

Real Developer Index. Sent to 500 Land Contacts in February and viewed over 1,000 times per year.

Quarterly Land Requirements Guide. Sent to 100 Land Contacts and downloaded around 250 times per quarter.

Sample of expert guests since 2017

Marc Vlessing, Pocket Living
Dominic Grace, Savills
Alex Price, Fiera Real Estate
Nick Leslau, Prestbury Group
Philip Barnes, Barratt Development plc
John Burns, Derwent plc
Joseph Rajah, Joseph Homes
Jon Neale, JLL
Daniel Priestley, Dent Global
Simon Rubinsohn, RICS
Susan Freeman, Mishcon de Reya
Phil Collings, Homes England
Adrian Owen, Montagu Evans

Tom Bloxham, Urban Splash
Keith Breslauer, Patron Capital
Tony Pidgley CBE
Jeremy Leaf, Jeremy Leaf & Co
Steve Edge, Steve Edge Design
Julian Healey, NARA
Lucian Cook, Savills
Colin Jennings, Sanderson Weatherall
Robert Davis MBE
Tony Lorenz, Lorenz Consultancy
Gavin Bridge, Spatia
Nicholas Cowell, Cowell Group
Doris Ishack, DI Properties

Frequently Asked Questions

How much does it cost?

Anuual Accreditation costs £895 + Vat for the full year, less than £75 per month. This rate is less than the 2021 rate, as events have now been made optional rather than all-inclusive.

What is the criteria?
At minimum, approved firms have to have completed two full planning and exit, or development projects in the past 5 years in Greater London and the South. Firms must have an active website and branded email address, as well as established social media presence on one channel. Company directors must be publicly linkedin to the business.
Can any size or type of firm apply?

For 2022, the Real Developer Index will focus on private residential developers only, developing up to 2,500 units per year and focused in Greater London and the South of England.

What is the 2022 application deadline?

The half-year intake for H2 2022 is now open until 24th June 2022. All accreditations are dependent on interview and verification of track record. You may be asked for further information to support your application. TrustedLand Ltd reserve the right to refuse any application without reason.

Will I be guaranteed land or investment from Real Developer?
TrustedLand and it’s associated parties are commercially incentivised to deliver land and funding referrals to Real Developers, however we never guarantee any minimum level of investment or new development deals. Results are largely linked to participation, presence and engagement, so active firms are more likely to gain opportunity during their accreditation.
Do I pay fees on any direct introductions or referrals?
Yes, depending on whether direct from TrustedLand, or from an Official Panel Partner. Typically, a 0.5% fee is applicable to land transactions introduced by a 3rd party, on top of their required fee. If the transaction is introduced directly as a result of TrustedLand introduction, then the 0.5% fee is still applicable, on that transaction and any other over a two year period.

A fee of 2.5% is applicable on non-represented land.

For investment or equity of any form, TrustedLand applies a 1% of land value fee for the single transaction, and subsequent reinvestment from that party over a two-year period on any project.

All fees are exclusive of Vat.

As featured in

Join your established SME peers for H2 2022 now

Do a Quick Real Check

Discover how you match up to the current Real Developers in our 4-minute test. Are you for real?

Ready to apply?

The half-year intake for H2 2022 is now open until 24th June 2022